The following bet365 Group U.S. entity (“bet365”, “we,” “us” or “our”) is committed to privacy and will only use Personal Information in accordance with the terms of this Privacy Policy. This Policy governs the collection, use, retention and disclosure of Personal Information received from your use of our services:
Hillside (Tennessee) LLC
To the extent that we provide you with notice through our services of different or additional privacy policies or practices (e.g., at the point of collection), those additional terms shall govern such data collection and use.
We will process any personal information provided to us or otherwise held by us relating to you in the manner set out in this Privacy Policy.
GOVERNING LAW
This Policy is governed by the laws of Tennessee and applicable federal laws of the U.S.
All collection and processing as part of your relationship with bet365 is governed by The Tennessee Information Protection Act (TIPA), which shall enter into force on July 1, 2025.
TYPES OF PERSONAL DATA COLLECTED
bet365 will collect various types of Personal Information to provide our services to you, including:
• Personal Identifiers: Name, email address, home address, telephone number, date of birth, title, occupation, IP address.
• Account Information: Account number, username, password, answers to security questions, marketing preferences.
• Financial Information: Payment methods (card details and banking information), information on source of funds, information on deposits and withdrawals, transaction history.
• Usage Data: Betting and gaming activity, account activity logs and history, time spent on our site.
• Regulatory Data: Information relating to Self-Exclusion, information required to meet Responsible Gambling obligations, information required to complete Know Your Customer (KYC) checks.
Personal Information is gathered in two ways:
1. From your interaction with our website and services, i.e., certain Website information about you, such as domain name, IP address, browser type and page views, mobile device ID and type, and geolocation which is collected through our Website's or our Apps’ technology to provide certain functionality to you, to remember you when you return, to customize our Website to your preferences and manage content, and compile statistics about Website usage; and
2. Directly from you, when
a. you voluntarily submit Personal Information such as, first and last names, addresses, email address(es), phone numbers, birthdate, preference information, and
b. when you register to become a user of the Website or the Apps, we will collect the password and related security information. Any information obtained during player registration or account establishment will be processed in compliance with this Privacy Policy.
When we collect this type of information, we will notify you as to why we are asking for information and how this information will be used either in this Policy or separately at the point at which the information is collected if not described in this Policy.
GEOLOCATION
In order to provide services to you bet365 is required to establish your physical location from technologies like GPS, Wi-Fi, or cell tower proximity. Without this information we will be unable to provide services to you.
PURPOSES FOR PERSONAL DATA COLLECTION AND USE
We collect and use such personal data to provide and improve our services, customer and technical support, and billing and marketing activities, to respond to requests, to process transactions, for administrative purposes, to fully comply with our legal and regulatory obligations and as otherwise instructed by customers and their authorized users.
DISCLOSURES TO THIRD PARTIES
bet365 does not sell your personal data for marketing, or any other, purposes.
We disclose such personal data to the following types of third parties for the foregoing purposes:
• Affiliates, partners, contractors, service providers and other third parties to assist us in providing our services, support, responding to information requests and related activities to customers based on our instructions;
• Other group entities as part of business transactions, fulfilling your requests, providing our services, support, responding to information requests, permissible marketing, fulfilling all legal and regulatory obligations and related business activities;
• Other corporate entities as part of a business transition, such as a merger, acquisition by another company, or sale of all or a portion of our assets.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes, any previously granted consent or opt in status will not be shared with any affiliates or third parties.
All personal data collected will be kept confidential, however we may be required to disclose personal data in response to lawful requests by the relevant public and regulatory authorities, including the meet national security or law enforcement requirements.
If we transfer your Personal Data to a third party, we will ensure the third party is contractually obligated to process your data only for limited, specific purposes consistent with this policy, to apply the same level of protection to that data as bet365.
As part of our service, we may transfer data to other companies within the bet365 group, where this may occur, we are committed to do so under standard contractual clauses or binding corporate rules or any other acceptable method that ensures a protection of your personal information to the standard required within the European Economic Area (EEA). Upon notice we will take reasonable and appropriate steps to stop and remediate unauthorized processing.
We remain responsible for the personal data that we share with third parties for processing on our behalf, and we remain liable under the principles if such third parties process such personal data in a manner inconsistent with the principles and we are responsible for the event giving rise to the damage.
DISCLOSURES OF PERSONAL DATA FOR A BUSINESS PURPOSE
We have disclosed the following categories of personal information for a business purpose to the parties identified above:
• Identifiers including personal, government and online identifiers;
• Internet or other electronic network activity information;
• Commercial information; and
• Geolocation data.
RIGHTS OF THE DATA SUBJECT
To exercise these rights, please contact us by emailing data.protection-usa@bet365.com or by contacting Customer Services on the Toll-Free number 1-888-8-bet-365. Please note that should we, in any situation, be acting as a processor of personal data for our customer, we may first refer your request to the customer that submitted your personal data, and we will assist our customer as needed in responding to your request.
All requests to access any rights must be verifiable. To be verifiable your request must:
• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. The response we provide will also explain the reasons we cannot comply with a request, if applicable.
Reasonable response time to data subject access requests will generally be provided within 45 days of receipt of a request. The response period may be extended once by 45 additional days when reasonably necessary, taking into account the complexity and number of the consumer's requests, so long as the controller informs the consumer of the extension within the initial 45 response period, together with the reason for the extension.
Under the Tennessee Information Protection Act, you have the following rights:
Right to be informed
TIPA establishes general transparency requirements, including the obligation to provide consumers with a privacy notice.
Right of Access
You have the right of access and to confirm whether a controller is processing your personal information.
Right to Rectification
You have the right to request correction of inaccuracies, taking into account the nature of the personal information and the purposes of processing your personal information.
Right to Erasure
You have the right to request to delete your personal information.
We will retain a record of the deletion request and the minimum information necessary for the purpose of ensuring that your personal information remains deleted from our records, and not using such retained personal information for any purpose prohibited under the TIPA.
Right to Object/Right to Opt-Out
You have the right to object/opt-out of the sale of your personal information, targeted advertising or profiling in furtherance of decisions that produce legal or similarly significant effects concerning to you.
Right to Data Portability
You have the right to request a copy of your personal data that we process on your behalf, in a portable, and to the extent technically feasible, readily usable format that allows you to transmit the data to another controller without hindrance, where the processing is carried out by automated means.
COOKIES/ONLINE TRACKING
Some information that we collect about you is collected passively through the use of "cookies". Cookies are small files of information, which save and retrieve information about your visit to the Website - for example, how you entered and navigated our website, and what information was of interest to you. We use this information to remember you when you return and to customize our website to your preferences.
There are two types of cookies: session and persistent cookies.
• Session Cookies: Session cookies exist only during an online session. They disappear from your computer when you close your browser or turn off your computer. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged into the Site. This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through our Site.
• Persistent Cookies: Persistent cookies remain on your computer after you have closed your browser or turned off your computer.
• Disabling Cookies: Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable cookies will be able to browse certain areas of the Site, but some features may not function.
• Universal Opt-Out Mechanism (Global Privacy Control): Certain browsers and browser extensions support the Global Privacy Control (GPC), which sends a signal to websites indicating your preference to opt-out of specific types of data processing. In compliance with applicable laws, our site will recognize the GPC signal in relevant territories and apply these opt-out preferences accordingly.
DATA SECURITY
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. bet365 is ISO-27001 and PCI-DSS certified.
DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements.
INQUIRIES OR COMPLAINTS
bet365 commits to resolve complaints about our collection or use of your personal information.
Individuals with inquiries or complaints regarding our Privacy Policy should first contact bet365 at data.protection-usa@bet365.com.
bet365 has further committed to cooperate with the panel established by the EU data protection authorities (DPAs) with regard to unresolved complaints concerning human resources data transferred from the EU in the context of the employment relationship.
If the issue cannot be resolved through our internal processes, you may file a claim free of charge with the Maltese Information and Data Protection Commissioner, an independent EU dispute resolution provider, at https://idpc.org.mt/.
If you have a complaint left unresolved by all available recourse mechanisms, you may invoke binding arbitration.
ENFORCEMENT
Our commitments here are subject to the investigatory and enforcement powers of the Tennessee Attorney General.
CHANGES TO OUR PRIVACY POLICY
We may update this policy from time to time, so please review it frequently, any changes to this Policy are in force at the time of posting.
If we make any changes to our Policy, we will post the updated Policy to this Website and may post it to other places we deem appropriate. Users who have authorized email communication will be notified via email of any material changes to the Policy. We will use Personal Information in accordance with the Policy under which it was collected.
CONTACTING US
If you have any concerns or would like more detail about how we process your Personal Data, you can contact us using data.protection-usa@bet365.com.
By using our Site and services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.
Hillside (Tennessee) LLC
To the extent that we provide you with notice through our services of different or additional privacy policies or practices (e.g., at the point of collection), those additional terms shall govern such data collection and use.
We will process any personal information provided to us or otherwise held by us relating to you in the manner set out in this Privacy Policy.
GOVERNING LAW
This Policy is governed by the laws of Tennessee and applicable federal laws of the U.S.
All collection and processing as part of your relationship with bet365 is governed by The Tennessee Information Protection Act (TIPA), which shall enter into force on July 1, 2025.
TYPES OF PERSONAL DATA COLLECTED
bet365 will collect various types of Personal Information to provide our services to you, including:
• Personal Identifiers: Name, email address, home address, telephone number, date of birth, title, occupation, IP address.
• Account Information: Account number, username, password, answers to security questions, marketing preferences.
• Financial Information: Payment methods (card details and banking information), information on source of funds, information on deposits and withdrawals, transaction history.
• Usage Data: Betting and gaming activity, account activity logs and history, time spent on our site.
• Regulatory Data: Information relating to Self-Exclusion, information required to meet Responsible Gambling obligations, information required to complete Know Your Customer (KYC) checks.
Personal Information is gathered in two ways:
1. From your interaction with our website and services, i.e., certain Website information about you, such as domain name, IP address, browser type and page views, mobile device ID and type, and geolocation which is collected through our Website's or our Apps’ technology to provide certain functionality to you, to remember you when you return, to customize our Website to your preferences and manage content, and compile statistics about Website usage; and
2. Directly from you, when
a. you voluntarily submit Personal Information such as, first and last names, addresses, email address(es), phone numbers, birthdate, preference information, and
b. when you register to become a user of the Website or the Apps, we will collect the password and related security information. Any information obtained during player registration or account establishment will be processed in compliance with this Privacy Policy.
When we collect this type of information, we will notify you as to why we are asking for information and how this information will be used either in this Policy or separately at the point at which the information is collected if not described in this Policy.
GEOLOCATION
In order to provide services to you bet365 is required to establish your physical location from technologies like GPS, Wi-Fi, or cell tower proximity. Without this information we will be unable to provide services to you.
PURPOSES FOR PERSONAL DATA COLLECTION AND USE
We collect and use such personal data to provide and improve our services, customer and technical support, and billing and marketing activities, to respond to requests, to process transactions, for administrative purposes, to fully comply with our legal and regulatory obligations and as otherwise instructed by customers and their authorized users.
DISCLOSURES TO THIRD PARTIES
bet365 does not sell your personal data for marketing, or any other, purposes.
We disclose such personal data to the following types of third parties for the foregoing purposes:
• Affiliates, partners, contractors, service providers and other third parties to assist us in providing our services, support, responding to information requests and related activities to customers based on our instructions;
• Other group entities as part of business transactions, fulfilling your requests, providing our services, support, responding to information requests, permissible marketing, fulfilling all legal and regulatory obligations and related business activities;
• Other corporate entities as part of a business transition, such as a merger, acquisition by another company, or sale of all or a portion of our assets.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes, any previously granted consent or opt in status will not be shared with any affiliates or third parties.
All personal data collected will be kept confidential, however we may be required to disclose personal data in response to lawful requests by the relevant public and regulatory authorities, including the meet national security or law enforcement requirements.
If we transfer your Personal Data to a third party, we will ensure the third party is contractually obligated to process your data only for limited, specific purposes consistent with this policy, to apply the same level of protection to that data as bet365.
As part of our service, we may transfer data to other companies within the bet365 group, where this may occur, we are committed to do so under standard contractual clauses or binding corporate rules or any other acceptable method that ensures a protection of your personal information to the standard required within the European Economic Area (EEA). Upon notice we will take reasonable and appropriate steps to stop and remediate unauthorized processing.
We remain responsible for the personal data that we share with third parties for processing on our behalf, and we remain liable under the principles if such third parties process such personal data in a manner inconsistent with the principles and we are responsible for the event giving rise to the damage.
DISCLOSURES OF PERSONAL DATA FOR A BUSINESS PURPOSE
We have disclosed the following categories of personal information for a business purpose to the parties identified above:
• Identifiers including personal, government and online identifiers;
• Internet or other electronic network activity information;
• Commercial information; and
• Geolocation data.
RIGHTS OF THE DATA SUBJECT
To exercise these rights, please contact us by emailing data.protection-usa@bet365.com or by contacting Customer Services on the Toll-Free number 1-888-8-bet-365. Please note that should we, in any situation, be acting as a processor of personal data for our customer, we may first refer your request to the customer that submitted your personal data, and we will assist our customer as needed in responding to your request.
All requests to access any rights must be verifiable. To be verifiable your request must:
• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. The response we provide will also explain the reasons we cannot comply with a request, if applicable.
Reasonable response time to data subject access requests will generally be provided within 45 days of receipt of a request. The response period may be extended once by 45 additional days when reasonably necessary, taking into account the complexity and number of the consumer's requests, so long as the controller informs the consumer of the extension within the initial 45 response period, together with the reason for the extension.
Under the Tennessee Information Protection Act, you have the following rights:
Right to be informed
TIPA establishes general transparency requirements, including the obligation to provide consumers with a privacy notice.
Right of Access
You have the right of access and to confirm whether a controller is processing your personal information.
Right to Rectification
You have the right to request correction of inaccuracies, taking into account the nature of the personal information and the purposes of processing your personal information.
Right to Erasure
You have the right to request to delete your personal information.
We will retain a record of the deletion request and the minimum information necessary for the purpose of ensuring that your personal information remains deleted from our records, and not using such retained personal information for any purpose prohibited under the TIPA.
Right to Object/Right to Opt-Out
You have the right to object/opt-out of the sale of your personal information, targeted advertising or profiling in furtherance of decisions that produce legal or similarly significant effects concerning to you.
Right to Data Portability
You have the right to request a copy of your personal data that we process on your behalf, in a portable, and to the extent technically feasible, readily usable format that allows you to transmit the data to another controller without hindrance, where the processing is carried out by automated means.
COOKIES/ONLINE TRACKING
Some information that we collect about you is collected passively through the use of "cookies". Cookies are small files of information, which save and retrieve information about your visit to the Website - for example, how you entered and navigated our website, and what information was of interest to you. We use this information to remember you when you return and to customize our website to your preferences.
There are two types of cookies: session and persistent cookies.
• Session Cookies: Session cookies exist only during an online session. They disappear from your computer when you close your browser or turn off your computer. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged into the Site. This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through our Site.
• Persistent Cookies: Persistent cookies remain on your computer after you have closed your browser or turned off your computer.
• Disabling Cookies: Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable cookies will be able to browse certain areas of the Site, but some features may not function.
• Universal Opt-Out Mechanism (Global Privacy Control): Certain browsers and browser extensions support the Global Privacy Control (GPC), which sends a signal to websites indicating your preference to opt-out of specific types of data processing. In compliance with applicable laws, our site will recognize the GPC signal in relevant territories and apply these opt-out preferences accordingly.
DATA SECURITY
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. bet365 is ISO-27001 and PCI-DSS certified.
DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements.
INQUIRIES OR COMPLAINTS
bet365 commits to resolve complaints about our collection or use of your personal information.
Individuals with inquiries or complaints regarding our Privacy Policy should first contact bet365 at data.protection-usa@bet365.com.
bet365 has further committed to cooperate with the panel established by the EU data protection authorities (DPAs) with regard to unresolved complaints concerning human resources data transferred from the EU in the context of the employment relationship.
If the issue cannot be resolved through our internal processes, you may file a claim free of charge with the Maltese Information and Data Protection Commissioner, an independent EU dispute resolution provider, at https://idpc.org.mt/.
If you have a complaint left unresolved by all available recourse mechanisms, you may invoke binding arbitration.
ENFORCEMENT
Our commitments here are subject to the investigatory and enforcement powers of the Tennessee Attorney General.
CHANGES TO OUR PRIVACY POLICY
We may update this policy from time to time, so please review it frequently, any changes to this Policy are in force at the time of posting.
If we make any changes to our Policy, we will post the updated Policy to this Website and may post it to other places we deem appropriate. Users who have authorized email communication will be notified via email of any material changes to the Policy. We will use Personal Information in accordance with the Policy under which it was collected.
CONTACTING US
If you have any concerns or would like more detail about how we process your Personal Data, you can contact us using data.protection-usa@bet365.com.
By using our Site and services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.